General Background
Winner & Mandabach Campaigns is a full service, national consulting firm specializing solely in ballot measure campaigns – including initiatives, referenda, constitutional amendments and bond measures. W&M produces and oversees all aspects of ballot measure campaigns, including strategic planning, advertising, direct mail, phone banks, public opinion research, earned media and grassroots activities.
"At Winner & Mandabach, we’re proud of the pioneering work we’ve done in the ballot measure field. From the beginning, we recognized that the dynamics of ballot measure campaigns differ significantly from candidate elections. Over the course of 150 campaigns, our firm has developed and refined winning methodologies that address those differences."
The firm has developed unique methodologies in the ballot measure field, including customized approaches to the development of ballot measure strategies, opinion research, advertising production and placement, media testing, earned media strategies and coalition building. The firm has produced and tested more than 1,400 television advertisements for ballot measures.
W&M has more ballot measure experience than any other firm in the nation, with an over 90% win record on 150 ballot measure campaigns. The firm has managed and consulted on campaigns in 28 states in all regions of the country. The firm has also consulted on issues in Europe and Asia.
W&M is the only firm in the country that has passed a large number of ballot measures. Since 1990, the firm has won 50 "Yes" campaigns, which are historically much more difficult to win than "No" campaigns.
The firm has directed campaigns for clients of every size and sector on a wide variety of issues, including energy, biotechnology, taxation, bonds, health care, food and agriculture, government regulation, banking, gaming, high technology, insurance, mining, packaging, solid waste, telecommunications, the environment, stem cell research and transportation.